Underwriting

KRZA Underwriting Rate Sheet

FREE = Community Calendar, live reads: calendar@krza.org.
·        Event notices read by volunteer DJs during music shows.
·        Information is revised into on-air friendly scripts of 20-30 words.
·        The sooner we receive event information, the more often it will be read on-air. Two weeks is best.

FREE = PSA, recorded and entered into our automation system: psa@krza.org.
·        ONLY for nonprofits organizations.
·        ONLY generic scripts: no names, dates, detailed services, events, etc.
·        Information is revised into on-air friendly scripts of 30 words, 30 seconds.

ALL spots are 30-second, and must meet FCC standards for underwriting language: no prices, no calls to action, no comparative language

Standard Underwriting
• Length should be 13 weeks, or can run indefinitely.
• You choose the program, we acknowledge your support.
• Script changes can be made as needed, but require 2-3 days to implement.

Rates
$20/ announcement to support our most popular shows:
- Morning Edition
- Weekend Edition
- All Things Considered
- Democracy Now

$15/ announcement to support music and regional shows, such as:
- Monday Mix-Up
- Latin Mix-Up
- Old Time in the Rockies
- World Music
- Friday Morning Jazz
- Rock and Roll Renaissance
- Ballads & Bluegrass
- Saturday Night Free Form
- Sunday Classics
- Blues with a Feeling
- Final Chapter Jazz
- Afternoon Classical
- Afternoon Mix-Up
- La Buena Onda
- Music Mesa
- Finishing Touches

Discounts
(Discounts only apply to Standard Underwriting not Day Sponsors and Event of the Week)
-Renewing customers get 12% Off of entire contract total 
-Small Business Package (25 employees or less) $300 for three regular spots per week for one year. 

Day Sponsorships
$60/ Eight announcements. One announcement during Morning Edition, one during All Things Considered, and the remaining six announcements are scheduled throughout the day.

Day Sponsorships are limited to thirty seconds and must be in compliance with KRZA and FCC Guidelines.

Event of the Week
$220/ Eight announcements a day for five week days. One announcement during Morning Edition, one during All Things Considered, and the remaining six announcements are scheduled throughout the day for 5 week days.

Events of the Week are limited to thirty seconds and must be in compliance with KRZA and FCC Guidelines.

Guidelines
Underwriting announcements are not commercials. Adhering to the following guidelines ensures that your announcement is both legal and well-received by the listeners of our station.

KRZA’s underwriting guidelines follow regulations from the FCC and National Public Radio, as well as our mission as a community radio station serving the Upper Rio Grande region.

Underwriting announcements by for-profit entities may include:
30 seconds of airtime, 60 words of copy (phone numbers count as 5 words).

Name of business, organization or individual, mentioned at beginning and end of announcement.

Historical information.
Location, phone number or web address.
Basic, value-neutral description of products or services.
Non-promotional slogan.

May not include:
Comparative or qualitative language (“reliable”, “friendly”, “best”).
Calls-to-action (“Call, “Stop by,” “We can be reached at…”, “If you’'re looking for...…”).
Inducements to buy, sell, rent or lease.
Repetition of information.
Jingles or other promotional slogans.
Brand names of products other than your own, names of other businesses or corporations.
For other information, call 719-589-8844 or email uw@krza.org